For consultants, coaches, and advisors.

We Help Write The Book That Grows Your Business.

You've spent years building a successful business around your expertise. Now you're ready to turn what you know into a book that becomes a revenue engine.

The best part is your book doesn't have to sell a million copies to become a million-dollar business asset.

We help you tell your story, share your philosophy, and build your authority through publishing. You monetize your experience by becoming the Built Authority in your market who is known, trusted, and paid for how you think.

Schedule a 15-Minute Clarity Call
Picture of JR Lay on Stage
YOU'VE GOT THE EXPERIENCE

Why Haven’t You Written Your Book?

‍You've thought about writing a book for a while. Maybe you've even started.
But turning years of experience into something you can publish isn't always easy.

‍You've thought about writing a book for a while. Maybe you've even started.
But turning years of experience into something you can publish isn't always easy.

❌ I'm not sure where to start.

You lack clarity as you struggle to see how all your experiences, stories, and lessons connect. It's hard to read the label from inside the jar.

❌ I don't have time to write.

You're a founder. Not a writer. You're busy running a business and can never fully commit to finding the time to sit down and write 50,000 words.

❌ I'm concerned about ROI.

You don't feel confident about the financial return of a book. You're concerned about wasting time and money writing a book no one reads.


Built Authority is for Founders
Your experience is your greatest asset that compounds over time.

Your Book Can Become a Revenue Engine.

Your book doesn't have to sell a million copies to become a million-dollar business asset. When you tell your story and share your philosophy, you become:

Known: Give People a Reason to Discover You

Your stories, insights, and philosophy help people understand what you stand for and what makes your perspective different.

A book gives those ideas a tangible home, while newsletters and social content help introduce them to the right people.

Trusted: Help People Understand How You Think

Visibility creates awareness. Trust develops when people repeatedly encounter ideas that resonate with their experiences and challenges.

Your book and supporting content give potential clients a deeper understanding of your judgment, philosophy, and approach before they ever speak with you.

Paid: Turn Trust Into Business Opportunities

When the right people know your thinking and trust your perspective, new opportunities emerge.

Your book creates new revenue through referrals, introductions, workshops, and keynotes that lead to client conversations—all without having to rely on constant self-promotion.

For founders who lack the clarity and time to write their book.

The Built Authority Process

Speaking your book is 5X faster than writing it alone and getting stuck in your head.
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Through our interview-driven process, we turn your experience into a clear story and developed philosophy with frameworks that become the foundation of your book and revenue engine.

JR Lay Tell Your Story

Step 1: Tell Your Story

Through guided conversations, we help you uncover and connect the experiences, stories, and lessons that shape how you think.

JR Lay Share Your Philosophy

Step 2: Share Your Philosophy

You discover the beliefs, principles, and perspectives that emerge from your experiences. We then help develop your philosophy into clear frameworks.

Built Authority Published Book

Step 3: Build Your Authority

We help you tell your story and share your philosophy by publishing your book, which becomes a revenue engine to grow your business.

Explore the Built Authority Process

"This process is fire. It’s been incredibly powerful for me and our business. JR is the best interviewer out there."

Chris WalkerFounder, Encoded

"This has been the easiest  collaborative environment that I've ever existed in. I feel completely comfortable."

Jeremy MacliverEOS Implementor

"JR has an amazing presence. So many people have a barrier between them, and he was right there with me."

Shannon WallerStrategic Coach
YOUR NEXT STEP

Let's Talk About the Book You've Always Wanted to Write.

We'll discuss the book you've been thinking about, what's holding you back, and what you'd like it to make possible for your business.

Then we'll recommend the best path forward
based on your goals, experience, and readiness.