For experienced consultants, coaches, advisors, and agency founders.

We Help Write The Book That Grows Your Business.

Clients pay you for your wisdom to help them solve their biggest problems.

Now you want to take your business to the next level and have been thinking about writing a book. The problem is you're not 100% clear where to get started and you can't ever find time to write because you're busy running a business.

We start with a 30-day Built Authority Blueprint to develop the story, philosophy, frameworks, and strategy behind your book.

Fom there, our 90-day publishing sprints help bring your thinking to market.

See What Your Experience Can Become
Picture of JR Lay on Stage
YOU'VE GOT THE EXPERIENCE

Why Haven’t You Written Your Book?

‍You've thought about writing a book for a while. Maybe you've even started.
But turning years of experience into something you can publish isn't always easy.

I don't know where to start

I'm not sure where to start.

You lack clarity as you struggle to see how all your experiences, stories, and lessons connect. It's hard to read the label from inside the jar.

I don't have time

I don't have time to write.

You're a founder. Not a writer. You're busy running a business and can never fully commit to finding the time to sit down and write 50,000 words.

I'm worried about results

I'm worried about results.

You're don't feel confident about the financial return of a book. You're concerned about wasting time and money writing a book no one reads.


Get a System That Turns Your Experience Into Predictable Revenue

Your Book Can Become the Revenue Engine for Your Business.

Your experience is your greatest asset and bigger than a book that sits on a shelf. It doesn't have to sell a million copies to become a million-dollar business asset.

When you tell your story you build your authority by becoming known, trusted, and paid for how you think. Your stories, philosophy, and frameworks become your revenue engine that creates new opportunities and generates revenue long before you publish your book.

Known: Position Your Expertise

Bring your experiences and philosophy together into a distinct perspective that helps people understand what you stand for, how you think, and why they should trust you.

You become known for your experience and what you believe.

Trusted: Fuel Your Marketing and Sales

Turn your stories, lessons, and frameworks into weekly newsletters, quarterly mini books, and annual market books that consistently communicate your perspective to generate new leads.

You become trusted for your perspective.

Paid: Generate Predictable Revenue

Teach and apply your philosophy through qaurterly workshops that are further supported by communities, coaching, advisory services, and keynotes.

You become paid for how you think.

Built Authority is for Founders
For founders who lack the clarity and time to write their book.

The Built Authority Method

Speaking your book is 5X faster than writing it alone and getting stuck in your head.
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Through our interview-driven process, we turn your experience into a clear story and developed philosophy with frameworks that become the foundation of your book and revenue engine.

JR Lay Tell Your Story

Step 1: Tell Your Story

Uncover the defining experiences, challenges, and lessons that have shaped who you are and what you've learned.

JR Lay Share Your Philosophy

Step 2: Share Your Philosophy

Discover the beliefs, principles, and perspectives that emerge from your experiences. Develop them into clear frameworks others can apply.

Built Authority Published Book

Step 3: Build Your Authority

Tell your story and share your philosophy to build your authority through publishing that fuels the revenue engine that grows your business.

Schedule a Built Authority Clarity Call
Start with a blueprint that clarifies story and philosophy.

Develop Your Book's Blueprint in 30 Days.

You wouldn't build a million-dollar house without first developing the blueprints.
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Your book deserves the same clarity.

Your Blueprint develops the story, philosophy, frameworks, and publishing and monetization strategy, behind your book. We then help bring your thinking to market through 90-day publishing sprints.

1

Your Clarified Story

The experiences, stories, and lessons that make your perspective unique.
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2

Your Structured Philosophy

The beliefs, principles, and point of view that define what you stand for.
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3

Visual Frameworks

A foundational library of clear frameworks that help others understand and apply your thinking.

4

Book Outline & Publishing Plan

The intellectual structure of your book and a strategy for bringing your ideas into the market through weekly newsletters, quarterly mini books, and annual market books.

5

90-Day Monetization Map

A strategic map identifying opportunities to create revenue from telling your story and sharing your philosophy through masterclasses, workshops, and keynotes.

Schedule a Built Authority Clarity Call 
YOUR BLUEPRINT IS JUST THE BEGINNING

You Don't Have to Run the
Publishing Marathon Alone.

When you're a busy founder with a full schedule running a successful business,
writing a book by yourself can feel like running a marathon with cement boots.
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You don't have to run alone or try going the full distance when getting started.
We guide you through 90-day publishing sprints that grows your business.

The fastest way to buy back your time: Record 1X. Publish 10X. Every 90 Days.

Weekly Newsletter

The 5K: Weekly Newsletter

We turn recorded interviews with you into newsletters so you begin publishing your thinking and building relationships with your readers.

Mini Book

1/2 Marathon: Quarterly Mini Books

We develop your strongest stories, philosophies, and frameworks into digital books that become revenue generating masterclasses and workshops.

Market Book

Marathon: Annual Market Book

We leverage the momentum you've built by packaging up your stories, philosophy, and frameworks into a published book and keynote.

Schedule a Built Authority Clarity Call
Built Authority Blueprint Process
Work with built authority

Three Ways to Develop Your Book and Grow Your Business

Every founder starts from a different place.

Whether you want to learn the process yourself, develop your thinking alongside other founders, or partner privately with our team, we'll help you find the right path forward.

1

Do It Yourself: Monthly Masterclasses

Monthly Masterclasses teach you the methods and frameworks to tell your story, share your philosophy, and build your authority.

INVESTMENT: Complementary

BEST FOR: Founders who want to learn the Built Authority method and put it into practice themselves.

WHAT'S INCLUDED:

✓ Live masterclass focused on one practical authority-building topic

✓ Actionable frameworks, tools, and examples

✓ Self-directed execution at your own pace

✓ Increased clarity

2

Do It With Us: Quarterly Accelerators

Quarterly Accelerators give access to coaching, structure, and feedback alongside other founders who hold you accountable to tell your story, share your philosophy, and build your authority through self-publishing sprints.

INVESTMENT: $2,995
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BEST FOR: Founders ready to make meaningful progress with expert guidance and a small group.

WHAT'S INCLUDED:
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✓ Structured four-week accelerator experience

✓ Live group coaching and feedback

✓ Templates, frameworks, and AI prompts

✓ Commitment to publish and share your experience

3

Partner With Our Team: Blueprint + Sprints

Work 1:1 with our team to help you tell your story, share your philosophy, and build your authority through quarterly publishing sprints we develop and manage.

INVESTMENT: $10,000 - $25,000
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BEST FOR: Established founders ready to grow their firm and want expert strategic development and a team to handle defined publishing execution.

WHAT'S INCLUDED:
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✓ Built Authority Blueprint: $10,000
A 30-day private engagement to develop your story, philosophy, frameworks, and strategic foundation for your book.

✓ Built Authority Sprints: $15,000+
Private, conversation-driven publishing execution through supported 90-day engagements.

✓ Confidence to build your authority and grow your business to the next level.

"This process is fire. It’s been incredibly powerful for me and our business. JR is the best interviewer out there."

Chris WalkerFounder, Encoded

"This has been the easiest  collaborative environment that I've ever existed in. I feel completely comfortable."

Jeremy MacliverEOS Implementor

"JR has an amazing presence. So many people have a barrier between them, and he was right there with me."

Shannon WallerStrategic Coach
YOUR NEXT STEP

Let's Talk About the Book You've Always Wanted to Write.

Tell us where you are, what's been holding you back, and what you want your book to make possible.

We'll help you explore the next step that makes sense for your goals, whether that's learning independently, joining an Accelerator, or working 1:1 with our team.