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Become the Built Authority in Your Market
We help founders tell their story and develop their philosophy so they
build their authority by publishing their thinking with confidence.
How Does Your Market See You Today?
The Built Authority Assessment helps reveal the gap between what you’ve learned through experience and what your market currently understands about how you think.
In less than three minutes, find out if your market sees you as:
Your Story Is the Foundation of Your Authority
You don’t need to invent a personal brand or manufacture a point of view you think will resonate with your market.
We start with the truth of what you’ve lived. Through guided conversations, we uncover the stories, lessons, perspectives, and patterns that have shaped how you think.
From there, we help you develop those insights into a philosophy you can stand behind and then publish so you create an even bigger impact.
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The Built Authority Process
Your authority comes from your story.
Through guided conversations, we uncover the experiences and lessons that have shape your story. From there, we help you develop your philosophy so you can build your authority by publishing with confidence.
Phase 1: Tell Your Story
We start with the experiences that shaped you. Through guided conversations, we uncover the stories, lessons, and patterns behind how you think.
Phase 2: Develop Your Philosophy
Turn what you’ve learned into the beliefs, principles, perspectives, and frameworks that define how you think.
Phase 3: Build Your Authority
Publish your story and share your philosphy to create new opportunities that make an even bigger impact.
The Story That Makes You Different Is Already There
People may know what you do. But do they understand what makes you different from others who do what you do?
Your story has been shaped by experiences only you have lived. Those experiences shape how you think today which influences your philosophy and unique perspective.
Built Authority helps you uncover the stories and lessons that reveal what your experience has taught you, develop those insights into your philosophy, and structure the thinking you want to become known for.
"This process is fire. It’s been incredibly powerful for me and our business. JR is the best interviewer out there."
"This has been the easiest collaborative environment that I've ever existed in. I feel completely comfortable."
"JR has an amazing presence. So many people have a barrier between them, and he was right there with me."
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Built for Founders Who Have Already Built Something Real
Built Authority is for experienced founders who have spent years building a business, solving problems, making decisions, and developing judgment that cannot be learned from a textbook.
You are respected by clients, employees, peers who know you personally. But do they understand what makes you different from others who do what you do?
Built Authority helps you tell the stories that reveal what your experience has taught you, develop those lessons into your philosophy, and publish your thinking so you can build authority around it.
The first step is to start with a conversation.
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